This campaign for a global beverage brand wasnโt about chasing impressions. It was about presence-showing up where the audience was already immersed, without disrupting their flow.
Using Videx, the brand was contextually integrated into a range of culturally resonant video content-creating visibility that didnโt feel forced, and interaction that felt earned
๐ ๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ:
โถ๏ธ ๐๐๐,๐๐๐ ๐ฏ๐ข๐๐ฐ๐ฌ
๐ฑ๏ธ ๐,๐๐๐ ๐๐ฅ๐ข๐๐ค๐ฌ
In a highly competitive category like FMCG, subtlety combined with strategic placement proved more powerful than noise.
Itโs not just about being seen – itโs about being seen meaningfully.